“Rakoczy European Cultural Route”.
The main objective is to develop a European brand – tourist product Rakoczy Cultural Route – in the cross-border regions of Central Europe as a pilot project for all other regions on the Rakoczy Cultural Route.
Specific objectives:
- Looking for traces: accurate registration and evaluation of potential (cultural and touristic potential along the Rakoczy Cultural Route in the project areas).
- Development of tourist routes along previously defined ‘tourist anchorages’.
- Effective use of the potential of tourist values related to the Rakoczy Cultural Route with respect to the principles of sustainable development.
- Creation of an international brand European Rakoczy Cultural Route with benefits such as: diversified tourist offer, opportunity to learn about cultures, nationalities, history, high quality of services, identity of sponsoring elements.
- Analysis of the image of regions (and countries) along the Rakoczy European Cultural Route as a basis for product development strategy and its market introduction according to the demand for it.
- Activation of local communities around the idea of building the Route.
- Creation of a networked agreement for building and developing the Route.
- Dissemination of good implementation: transfer of best practice from previous projects to the EU and international cooperation on thematic routes.
- Implementation of new communication and information technologies on the Route.
- Adhere to the principles of unlimited freedom in the creation of tourist products and communication media (Internet) according to established guidelines.