|
THE
PROJECT 'JAGIELLON'S EUROPE - VIA JAGIELLONICA'.
The main goal
is to build a European branded tourism product, the European Cultural
Route Via Jagiellonica
- in the cross-border
regions of Central Europe
as a pilot project for all other countries, regions based on material
and intangible heritage of the Jagiellonian dynasty. the basic message
of the project is the "Via Jagiellonica" brand as a new tool for
promotion, international cooperation, integration of nations,
countries, cities and regions.
Specific objectives::
- Strengthening the sense of European universality,
unity of
countries and regions and at the same time emphasizing their diversity
and uniqueness, especially in the sphere of tradition and culture,
- Searching for traces of material and intangible
heritage of the
Jagiellonian dynasty, precise registration and evaluation of cultural
and touristic potential along the Via Jagiellonica Cultural and Tourist
Route in the project areas,
- Development of tourist routes along previously
defined tourist anchorages,
- Effective use of the potential of tourist
values
associated with the Via Jagiellonica Cultural Route, while maintaining
the principles of sustainable development,
- Creation of an international brand of the European
Cultural Route
Via Jagiellonica, associated with such benefits as: diversified tourist
offer, possibility to get to know cultures, nationalities, history,
high quality of services, identity of sponsoring elements,
- Analysis of the image of regions (and countries)
along the European Cultural Route Via
Jagiellonica as the basis for product
development strategy and its market introduction according to the
demand for it,
- Activation of local communities around the idea of
building the Route,
- to establish a network of links for building and
developing the Route,
- dissemination of good implementation: transfer of
best practice
from previous projects to the EU and international cooperation on
thematic routes,
- Implementation of new communication and information
technologies on the Route,
- Development of tourist products using communication
and social media possibilities
|
|
